Universal Robots
Corporate Messaging & Lead Generation
I began working with this young, aggressive Danish robot manufacturer soon after it moved into North America, helping to define corporate value propositions that have made it the world's #1 collaborative robot. I write ads, case studies, blog posts, articles, presentations, sales tools, and ebooks with compelling and consistent messaging.
Association for Advancing Automation (A3)
Messaging & White Paper Development
A3 had a mandate to counter the misconception about robots killing jobs. This white paper formed the basis of A3's messaging for two years and was covered in dozens of media outlets.
WebMD Health Services
B2B Lead-Gen Content
For more than a decade, through continual internal turn-over, I produced lead-gen and sales-support content that kept WebMD Health Services in the forefront of the increasingly competitive population health management market. I provided strategic guidance and content for white papers, ebooks, articles, case studies, articles, and RFP responses.
WatchGuard
Voice, Brand & Email Marketing
A provider of network security devices in a competitive market in which all players tend to look alike, WatchGuard chose to use brand to set itself apart. The company pulled the retainer from its lead-gen agency and hired me to write web copy, emails, online ads, and ebooks, using a strong, differentiated voice.
DH2i
Vertical Market Focus
A start-up with a revolutionary approach to datacenter application management and disaster recovery needed a targeted approach. I created a healthcare case study and multiple contributed articles and blog posts to support a drive into healthcare organizations.
SELECTED WORK
Individual samples from large, integrated campaigns
I've written hundreds of articles, white papers, ebooks, blog posts, ads, presentations, and more. Typically, these are coordinated pieces of larger, integrated campaigns that are designed to capture market attention and drive business value.